Thankfully, dozens of tools and SEO Anomaly services provide NAP citation building and cleanup at an affordable price. And according to Moz’s 2018 Local Ranking Factors report, citations were the fifth most important ranking factor for Local Pack and localized organic results. According to Whitespark’s industry survey, local SEO experts believe an optimized GMB listing accounts for 33% of rankings for Local Pack results and 15% of rankings for local organic results. In fact, according to a 2015 Moz survey that asked SEO expert how important certain tactics were to ranking, off-page SEO accounted for over 50% of total ranking factors. Instead, we’re going to explore the small group of direct and known off-page ranking factors that every SEO specialist should own, regardless of the methods you deploy to influence them. The best way to find websites that accept guest posts is to do a quick Google search.

• Various search engines have admitted to using links as a ranking factor, although Google was the first to implement it in their algorithm.
• You create content that aligns with E-E-A-T principles by focusing on these elements.
• Recent algorithm updates have placed increasing emphasis on the contextual relevance of backlinks rather than sheer numbers, making strategic off-page optimization more important than ever.
• Or maybe it’s just like in a snapshot, just like two clicks and you’re there.
• So we know that some of the pages are going to the homepage for brand mentions.

Their experience, expertise, authority, and trustworthiness strengthen the quality of your site. To boost credibility, align all content with E-E-A-T principles. However, there are things you can do to help improve Google’s perception of your site. This work pays off when search engines consider your site with E-E-A-T.

#9 Reclaim missing or broken links

Instead of doing it now and then, use this strategy sparingly only when you feel you could add something valuable to someone else’s post. Like Image sharing, document sharing is another cool tactic to get high-quality backlinks. For instance, creating a high-quality infographic relevant to your niche will get noticed and eventually be link-backed as a source.

Audit Your Backlink Profile

While social media is only loosely related to SEO, it can still be beneficial for your off-page efforts. Additionally, positive reviews by your satisfied customers increase the chances of any future clients converting by a long shot. Links from new, unique domains are also more valuable for SEO than several links from one and the same resource. If the linking page has a lot of exact-match keyword anchor texts to several pages, it can be considered an over-optimized link scheme by Google.

If you don’t have a Wikipedia page for your business, you should create one sooner rather than later. Google uses Wikipedia as a reliable and frequently updated source of information to confirm an entity’s data and establish its authority. When you link a well-performing page to a page with less traffic and authority, link equity gets passed on to boost the performance of the linked page. You can get backlinks naturally, but the process can take a while. When you go to Top linked pages, you can scroll down to identify those that deserve the most attention. You can then move on to the next stage—strengthening the page’s backlinks.

Influencer marketing can be a powerful way to use social media for off-page SEO. Off-page SEO is crucial for building authority, awareness, and trustworthiness. You can use digital journalist platforms to connect with journalists looking for insights on specific topics. Journalists put out an inquiry, and you respond with a relevant quote.